March 3, 2021 at 4:30 PM
Today, Playfly Sports, a leading Philadelphia-based sports marketing company, announced their acquisition of three leading businesses from FOX Sports: Home Team Sports, Impressions Sports, and FOX Sports College Properties.
This deal cements Playfly’s role as a top competitor in the sports marketing space by expanding Playfly’s presence in the collegiate and high school multimedia rights space and providing their marketing partners the ability to reach over 90 million households through live MLB, NBA, and NHL games.
Access Holdings partnered with Playfly Sports in September 2020 with a focus on long-term strategy and success. Prior to the initial investment, Access worked with Playfly Founder Michael Schreiber to devise the business model and has since actively supported its execution to quickly build Playfly into a market leader.
This deal highlights a major achievement in Playfly Sport’s long-term growth serves as and an example of how Access aids their portfolio companies during every step of growth. Read more about this exciting deal here.